The benefits of uniforms in the workplace
Uniforms are common practice for a lot of industries worldwide, yet many trades still have a very lax approach to uniforms and dress codes. There are many beneficial aspects linked to implementing uniforms; in fact, one national American survey discovered that customers were more inclined to do business with companies that did utilize uniforms as they associated the uniforms with knowledge and professionalism. The results of this survey still ring true today, and there are many other reasons to introduce a uniform into your company that will be outlined in this article.
Having a uniform that is unique to your brand gives you much more of an identity. The colours and motifs you use will be associated with your business and make your company instantly more recognisable.
Having uniforms means that when your staff are travelling to and from work, your company and logo will be advertised to all that see it. Your staff will be, in effect, walking billboards for your brand.
Improved Customer Service
By having your staff wear uniforms, you are making them stand out from the crowd and be more easily recognisable as an employee. This allows the customers to identify the staff and seek help quickly, resolving any issues and improving the customer service of your establishment. Furthermore, customers and clients tend to trust the authority of those in uniform more than staff in their own clothes as it makes them more distinguishable.
We often judge others on their appearance and can be guilty of making assumptions about people based on their attire – choosing an appropriate uniform for your business can end such stigma and instead establish a neat and professional appearance that will allow the customers or clients to trust in the proficiency of your staff.
It has often been said that wearing a uniform puts workers in the right frame of mind, associating the uniform with going to work and being productive. Having your staff in this mindset as soon as they have arrived at work means that productivity can be improved.
From a safety point of view, in some occupations a uniform should be viewed as something much more than a tool to raise your company’s profile – it is a safety precaution. In jobs that carry risks to employees and customers, such as hygiene in a catering environment, uniforms are necessary for the health of all involved. Similarly, construction workers or forklift operators will require high-visibility clothing to reduce the risk of workplace accidents.
Promotes Company Pride
Work uniforms reinforce the idea that your staff are brand ambassadors and that their behaviour in the uniforms should be as professional and courteous outside of work as it is at work. This can instill a sense of duty to the job and pride that they are seen as professional representations of the business in outside environments.
Sense of Unity for Workers
Having your staff dressed the same creates a more team-like attitude. It portrays individuals as a singular unit that needs to support and help each other to get the job done correctly and efficiently. This can improve morale of your staff and have a positive effect on productivity.
Midway Clothing and Promotions specialise in corporate workwear and can provide a range of embroidered or printed clothing items perfect for using as a uniform. Our huge range includes:
Our collection is versatile enough for any business or professional institution and all of our work is carried out to the highest standard and produced at a quick rate. For more information on any of our products and services, contact us here.