Wrap Up Well This Winter

Outdoor Coats and Jackets From Midway


With winter upon us, the cold weather can make coming to work in the morning even more of a struggle. Wrapping up in warm clothing is the obvious step to take, and indeed many companies may seriously benefit from providing their workforce with branded coats and jackets for this very purpose.

Employers have an obligation to their staff to provide protective wear, and this extends to coats and jackets to protect their workers from the elements whilst they are out ‘in the field’ during the work their jobs entail. Regulation 4 of the Personal Protective Equipment at Work Regulations 1992 states that ‘Every employer shall ensure that suitable personal protective equipment is provided to his employees who may be exposed to a risk to their health or safety while at work except where and to the extent that such risk has been adequately controlled by others means which are equally or more effective’.

Products that could be supplied to employees to ensure their personal protection could include coats and jackets, as well as a handful of others such as high-visibility clothing, hats, gloves and even items such as umbrellas. These products, if branded, could not only aid workers and provide them with the protective aspects that they are entitled to, but in fact the potential benefits can extend far beyond simply keeping warm. Here are some of the benefits that come with providing your workforce and customers with branded items such as clothing:

Brand promotion

Firstly, when wearing a jacket, coat or other item of outdoors clothing with your company’s name or logo on in public, it could promote your brand; whether that be professional or a more casual, social setting.

Loyal customers can share their enthusiasm

By inspiring interest in your company, you not only create more followers and customers, but it gives these loyal customers a way to band together in their enthusiasm about your brand. This way, your brand will be promoted through your customers’ loyalty as they sport your logo everywhere they go.

Unites your team
By providing your workers with matching workwear, a real sense of unity can be created within your team. Boosting team spirit or simply giving a united front to customers are both excellent ways of working more efficiently as a company, increasing business and having an overall positive outcome.

At Midway Clothing and Promotions, we know just how important it is to get your company’s branding right, which is why we can print a variety of logos on a wide range of items and clothing to suit your requirements. Get in touch with our friendly team today and let us make your company’s promotional material professional and effective all at an affordable price.